The flyer in the making

21 09 2009

After finalising the shoe design, I began to play around in Illustrator with brushes, lines, shapes, graphics, symbols, colours and vectorised images to give the flyer an appealing, youthful, wow factor appearance.  The making of the flyer was a long process, particularly with the placement of objects, and displaying the logo visibly, the colour scheme and what to write about the shoe, however experimenting constantly led to a great outcome. 

I kept the simple colour scheme of black and white, with a touch of the rainbow scheme in aswell.  I used angles and direction in my text, shapes, and alignment, to give a more abstract and modern look.  Below is one of the first screen shots of my process, and experimenting.  I also chose to include all 7 shoe designs in the flyer to show the diversity of the product. 

process of making poster






After more experimenting, and opinions from teens themselves, I played around more with the placement of objects, playing around with the text objects and arrows… See below..

 process of making advertisement 2


How to display the product name…

15 09 2009

After deciding on the name of the shoe brand, I then proceeded onto the layout and display of the word itself and how it will be displayed with the logo. This stage took some thought, and experimentation, however I came up with a design I liked.  Below is my sketches…

epic experimenting

Epic – What can I do with this?

15 09 2009

When I hear the word EPIC I immediately think of adolescence and the slang and lingo that we use. For example a prime example is the phrase ‘epic failure’.  The word has a connection with the younger generation therefore will suit the identity of these shoes.  With this word I began by thinking up acronyms for each letter, considering that it’s a small word and simple, the acronym idea could work well in an advertising campaign.  Below are some of the words I came up with that I thought possibly could suit the letters E P I and C….

E = everyday, extreme, enjoyable, exciting, element, expectations, enjoyment

P = pleasure, peace, play, power, product, potential, performance

I = intimate, irregular, including, identity, innovative, inspire, individuality

C = comfort, creativity, communication, competition, choice 

The bold are my favourite out of the line, however I came to a conclusion of the acronym.

Extreme, Power, Indiviuality, Comfort….. These are powerful words that I am going to use in my advertising….

Below is the sketches I did to come to this conclusion. 

ideas of names for company