Billboard Series

4 10 2009

To promote every colour of the series of shoes, I thought about incorporating a billboard series into the advertising.  I have previously created a graphical piece of work which resembles swirls, drawings etc… So I used this as my inspiration for my billboard campaign ‘Your shoe is your canvas’.  The idea behind this, was to buy the new design of shoes in any colour you wanted, (red, orange, yellow, green, cyan, dark blue, purple) and use the epic pen to personalise it yourself.. It’s all about YOU, and what you want. 

I have a series of 7, one for each colour, each billboard just changing in the shoe logo colour that the design points to.  Below is a screen shot of the process.

billboard series

 

This design in fun, colourful, and reflects everything that the shoes embody.  It promotes the colourful nature, and the fact that the customer can actually make the shoes their own with their own designs.

Final Design of the colour red… Billboard series RED

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