Advertising Poster 1

4 10 2009

This poster came to mind with a friend, and we thought that having the shoes running on and off the page would give a great effect.  I thought deeper into the advertising and thought that incorporating a pun could work very well… Therefore I decided to call the advert “Catch them before they run out”.  Simple but effective.  Below is a part of the process that I went through before completing the poster.

making poster transparency of shoes

This was an enjoyable process.. However it took a lot of mucking around in Illustator, and transforming the shoes.  Each shoe was decreased by 10% opacity, and gave the effect that the shoe was running away.

To keep with the theme of the shoe design, I included elements from the shoes themselves, the logo and the same text.  Below is the final piece.

advertising poster 1

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