After making the rainbow coloured ‘e’ I thought that I could use each separate colour for the actual branding of the shoe… Below is an example of each colour on the logo…
Red = Pantone Red 032 U, Orange = Pantone 021 U, Yellow = Pantone 108 U, Green = Pantone 354 U, Blue Cyan = Process Cyan U, Dark Blue = Pantone 072 U, Purple = Pantone Purple U
After creating the coloured logo’s e, I applied them onto the shoes themselves. By using the distort and transform tool I applied them onto the shoes in a way that looked believable and suited the shoe.
red e on shoe – this shows a close up of the logo on the shoe, in just red, while below is in Illustator demonstrating the start of my advertising poster for the shoe.