Using the logo in advertising

19 09 2009

After making the rainbow coloured ‘e’ I thought that I could use each separate colour for the actual branding of the shoe… Below is an example of each colour on the logo…

all coloured e'sThe colour book in which I used was Pantone Solid Uncoated…



Red = Pantone Red 032 U, Orange = Pantone 021 U, Yellow = Pantone  108 U, Green = Pantone 354 U, Blue Cyan = Process Cyan U, Dark Blue = Pantone 072 U, Purple = Pantone Purple U

After creating the coloured logo’s e, I applied them onto the shoes themselves.  By using the distort and transform tool I applied them onto the shoes in a way that looked believable and suited the shoe.

 logo on converse shoes for advertisingred e on shoe – this shows a close up of the logo on the shoe, in just red, while below is in Illustator demonstrating the start of my advertising poster for the shoe.




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