Moving on from the last idea, i thought about my target audience, and being an adolescent myself I thought about things that appealed to me. A popular must have product for most teens nowadays is a pair (or many more) of converse shoes. Comfy, fashionable, and stylish, what more would you want?
I researched into the brand and found it inspirational, particularly the use of graphic design on the shoes themselves and the advertising. Below is a YouTube video I found that gave me some inspirational ideas….
You Tube. (2009). “Converse Advertisement.” Retrieved1 September 2009, from http://www.youtube.com/watch?v=g6yPPQJmIPs
Along with this advert, I found many images that were very much appealing to the eye, which I have used as the base of my idea for a new shoe that I am going to brand….
These are just some of the examples of their effective advertising campaigns, and in my Corporate Identity I’m going to incorporate similar techniques….
Images taken from
Converse. (2009). “Converse.” Retrieved 1 September 2009, from http://www.converse.com/.
Ems Design Process 
Leave a comment